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Culture definition global cities9/23/2023 The primary vehicle of the phenomenon of global media is the multinational corporation. This paper examines the topic of globalization from the perspective of the media. These factors are: hyper-growth and exploitation of the environment, privatization of public services, global cultural homogenization, promotion of consumerism, integration of national economies, corporate deregulation, and displacement of traditional nation-sates by global corporate bureaucracies (p. In the book Alternatives to Economic Globalization, authors Cavanaugh and Mader (2002) referred to a number of factors that are identified with the term globalization. Traditional definitions of globalization focus on economics and the effects of multinational corporations. In recent years, there has been a growing body of research on the topic of globalization. While there are many theories that address mass communication (Gerbner, Gross, Morgan, & Signorielli, 1986 Lazarsfeld, Cantril, & Stanton, 1939 McLuhan & Powers, 1989 Schramm, 1954), this paper highlights the need for new theories which specifically address media globalization and the unique aspects which convergence and new digital technologies offer to the media-user. This paper focuses on the phenomenon of media globalization and examines a variety of theories that address multinational corporations with media properties. ![]() ![]() ![]() There is a growing body of research on the topic of globalization, which seems to be a topic of broad-brush interest to scholars in a variety of fields, such as sociology, political science, ecology, international business, anthropology and communication. Pacific University *Corresponding Author: Jeffrey K. Media Globalization and its Effect upon International Communities: Seeking a Communication Theory Perspective
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